CV

Training

My professional training in Digital Marketing.

From March to September 2026, I complemented my design experience through a full-time Digital Marketing training programme at WBS TRAINING.

I successfully completed the 1,210-unit programme on 8 September 2026. Topics ranged from customer journeys, branding and e-commerce through lead management and data-driven marketing to web development, CMS, SEO and SEA.

Goal of the training

Understanding how digital processes fit together.

For me, this is not about listing as many individual tools as possible. I want to understand how target audiences, content, design, technology and marketing activities work together in digital projects.

This knowledge helps me place tasks in a broader context and make better-informed decisions.

Professional foundation Graphic Design & Media Production
Additional perspectives Marketing, Data & Web

Core areas

Four focus areas of my training.

The content ranges from customer journeys and e-commerce through lead management and data to web development, CMS, SEO and SEA. What matters to me is what I can apply in practice.

01

E-Commerce & Digital Brand Management

Connect target audiences, brands and digital offerings

Understand target audiences, develop positioning and turn that into customer journeys, shop concepts or landing pages.

  • Positioning
  • Customer Journey
  • Landing Pages
  • E-Commerce
Application examples
UrbanRoots
02

Lead Management & Data

Understand, segment and engage leads effectively

Map leads across the funnel, segment target audiences and use data to develop relevant approaches for communication and campaigns.

  • Lead Funnel
  • Nurturing
  • Segmentation
  • Campaign logic
Application examples
Outdoor Trouser Finder NovaRing
03

Web Development

Build websites with HTML, CSS and JavaScript

Structure and design websites with HTML and CSS and create basic interactions with JavaScript. Responsive design is also part of this module.

  • HTML5
  • CSS
  • JavaScript
  • Responsive Design
Application example
Outdoor Trouser Finder
04

CMS & Digital Visibility

Manage content and improve discoverability

Maintain content in CMS platforms, analyse search intent and assess SEO and SEA measures. In the final module, I developed an SEO strategy for a fictional organic online shop.

  • CMS
  • SEO
  • SEA
  • Technical SEO
Application example

Putting it into practice

From course content to my own projects.

I explored several training topics in my own projects. These include an interactive product finder, a data-driven marketing analysis and a digital brand development project.

View projects
01

Web Development & UX

Outdoor Trouser Finder

Responsive brand website with an interactive product finder and JavaScript-based recommendation logic.

02

Data-Driven Marketing

NovaRing

Segmentation of simulated customer data and development of different campaign approaches.

03

Branding & E-Commerce

UrbanRoots

Brand positioning, visual identity and a conversion-focused landing page concept for a fictional smart-living brand.

AI-supported workflow

AI supports the process. I remain responsible for the outcome.

I use AI deliberately as a tool for research, ideation, structuring, text variations, analysis and code review.

I decide which suggestions are useful and how to develop them further. Design decisions, evaluation and final execution remain my responsibility.

Research Ideation Structuring Text variations Analysis Code review

Selected focus areas · 2026

Training completed.

Completion

Successfully completed Digital Marketing at WBS TRAINING on 8 September 2026. All assessments passed.

HTML5 Foundation

Foundations for structured, responsive websites.

Content Management Systems

Manage and maintain digital content in CMS platforms.

SEO and SEA

Search intent, campaign planning and performance measurement.

Technical SEO

Crawling, indexing, page performance and technical priorities.

Scope

1,210 teaching units, full-time.

Next step

My next step is applying these skills in practice.

For my next role, I am looking for work where my design experience is valuable. Depending on the position, I can also apply my additional Digital Marketing knowledge and continue developing it in practice.

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