CV

Training

My professional training in Digital Marketing.

Since March 2026, I have been expanding my design experience through a full-time Digital Marketing training programme at WBS TRAINING.

The programme covers 1,210 teaching units and runs until 8 September 2026. Topics range from customer journeys, branding and e-commerce through lead management and data-driven marketing to web development, CMS, SEO and SEA.

Goal of the training

Understanding how digital processes fit together.

For me, this is not about listing as many individual tools as possible. I want to understand how target audiences, content, design, technology and marketing activities work together in digital projects.

This knowledge helps me place tasks in a broader context and make better-informed decisions.

Professional foundation Graphic Design & Media Production
Additional perspectives Marketing, Data & Web

Core areas

Four focus areas of my training.

The content ranges from customer journeys and e-commerce through lead management and data to web development, CMS, SEO and SEA. What matters to me is what I can apply in practice.

01 Applied

E-Commerce & Digital Brand Management

Connect target audiences, brands and digital offerings

Understand target audiences, develop positioning and turn that into customer journeys, shop concepts or landing pages.

  • Positioning
  • Customer Journey
  • Landing Pages
  • E-Commerce
Application examples
UrbanRoots
02 Applied

Lead Management & Data

Understand, segment and engage leads effectively

Map leads across the funnel, segment target audiences and use data to develop relevant approaches for communication and campaigns.

  • Lead Funnel
  • Nurturing
  • Segmentation
  • Campaign logic
Application examples
Outdoor Trouser Finder NovaRing
03 Completed

Web Development

Build websites with HTML, CSS and JavaScript

Structure and design websites with HTML and CSS and create basic interactions with JavaScript. Responsive design is also part of this module.

  • HTML5
  • CSS
  • JavaScript
  • Responsive Design
Application example
Outdoor Trouser Finder
04 Current

CMS & Digital Visibility

Manage content and improve discoverability

The content management systems module is complete. I am currently focusing on SEO and SEA. Technical SEO is the final module block of the training.

  • CMS
  • SEO
  • SEA
  • Technical SEO
Current status
SEO & SEA · current

Putting it into practice

From course content to my own projects.

I explored several training topics in my own projects. These include an interactive product finder, a data-driven marketing analysis and a digital brand development project.

View projects
01

Web Development & UX

Outdoor Trouser Finder

Responsive brand website with an interactive product finder and JavaScript-based recommendation logic.

02

Data-Driven Marketing

NovaRing

Segmentation of simulated customer data and development of different campaign approaches.

03

Branding & E-Commerce

UrbanRoots

Brand positioning, visual identity and a conversion-focused landing page concept for a fictional smart-living brand.

AI-supported workflow

AI supports the process. I remain responsible for the outcome.

I use AI deliberately as a tool for research, ideation, structuring, text variations, analysis and code review.

I decide which suggestions are useful and how to develop them further. Design decisions, evaluation and final execution remain my responsibility.

Research Ideation Structuring Text variations Analysis Code review

Status: August 2026

Current status of the training.

Assessment results

100% in all graded modules so far. Evidence available on request.

HTML5 Foundation

Completed and passed

Content Management Systems

Completed and passed

SEO and SEA

12 Aug to 25 Aug 2026

Technical SEO

26 Aug to 8 Sep 2026

Planned completion

8 September 2026, with WBS certificate

Next step

My next step is applying these skills in practice.

For my next role, I am looking for work where my design experience is valuable. Depending on the position, I can also apply my additional Digital Marketing knowledge and continue developing it in practice.

Get in touch