CV

Graphic Design · Content · Digital Marketing

Graphic design meets
digital marketing.

I bring several years of professional experience in graphic design and media production. I am currently expanding this foundation through my Digital Marketing training, focusing on e-commerce, data, SEO/SEA and web development.

View projects Skills at a glance

Open to remote roles and positions with work-from-home options

Portrait of Yasin Arda
Design Marketing Web
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Skills

What I can contribute.

My professional foundation is in graphic design and media production. My previous roles also included marketing, content and website maintenance. I am currently deepening my knowledge of e-commerce, data, SEO/SEA and web development.

  • professional experience since 2019
  • Graphic Design & Media Production
  • Digital Marketing training
01

Graphic Design & Visual Communication

Print and digital media, from layout, final artwork and image editing to packaging, marketing materials and product photography.

  • Print
  • Layout
  • Photography
  • Adobe Creative Cloud
02

Content & Marketing

Professional experience with newsletters, social media, website maintenance and B2B communication, complemented by current knowledge of customer journeys, lead management, branding and campaign planning.

  • Branding
  • Storytelling
  • Customer Journey
  • Lead Management
03

Web, CMS & E-Commerce

Professional experience with TYPO3, plus Shopify and fundamentals of HTML, CSS and JavaScript from my training.

  • HTML & CSS
  • JavaScript basics
  • TYPO3
  • Shopify

Selected work

Two projects from my Digital Marketing training.

The Outdoor Trouser Finder combines UX, lead management and frontend development. NovaRing shows how simulated customer data can be segmented and translated into campaign approaches.

UX & Frontend Lead Management Data & Strategy
Outdoor Trouser Finder, interactive product advisor
01 UX · Lead Management · Frontend Fictional training project

Interactive Outdoor Trouser Finder

An interactive product advisor that guides users through six questions to suitable trouser models and combines UX with lead management.

  • Lead Management
  • UX
  • HTML & CSS
  • JavaScript
View project
NovaRing, data-driven marketing case study
03 Data-Driven Marketing Simulated dataset

NovaRing

Segmentation of simulated customer data and development of different campaign approaches for existing and new customers.

  • Data analysis
  • Segmentation
  • Campaign strategy
View project

More work

More projects and practical focus areas.

The projects page also features UrbanRoots with branding and positioning, and OCEYAN Optics with storytelling and copywriting.

Additional topics from my training include SEO, SEA / Google Ads, CMS, e-commerce and web development.

Branding Storytelling SEO SEA / Google Ads E-Commerce CMS & Web
View all projects

Profile at a glance

Professional experience, training and working style.

The projects show how I apply what I have learned. Here is the background behind them: my professional experience, training and working style.

01

Professional experience

Several years of experience in graphic design and media production

From layout and image editing to marketing materials and product photography, through to final artwork, website maintenance and production files.

  • Graphic Design and Marketing
  • Print and Digital Media
  • Final Artwork and Production
View experience
02

Current professional training

Digital Marketing, E-Commerce, Data and Web

Key areas include customer journeys, lead management, e-commerce, data, SEO/SEA and web development.

  • Digital Marketing and Branding
  • Data, Lead Management and E-Commerce
  • HTML, CSS and JavaScript basics
View training

About

Creative thinking. Clear execution.

How I approach tasks, what matters to me in design and what I value in good collaboration.

More about me

Contact

Does my profile fit your team?

If you would like to learn more or discuss a suitable role, I would be happy to hear from you.

Get in touch