Selected projects
The four case studies were developed during my training and cover different types of tasks: UX and lead management, branding and positioning, data-driven marketing, and storytelling and copywriting.
I clearly label fictional brands and simulated datasets. Generative AI tools were used for parts of the visual assets and mockups. I was responsible for the concept, selection, design and final execution.
Case Studies
Each case study addresses a different type of task and shows the path from the initial situation through key decisions to the finished solution.
From product uncertainty to a tailored recommendation.
Concept and implementation of an interactive product finder that guides users through six questions to suitable trouser models and combines product guidance with lead management.
View case study
A technical product becomes a clearly positioned premium brand.
Development of brand positioning, visual identity and a conversion-focused landing page for a fictional indoor gardening system.
View case study
Customer data as the basis for targeted campaigns.
Analysis and segmentation of a simulated customer dataset and development of different strategies for existing and new customers.
View case study
Product facts become a consistent brand story.
Development of a storytelling and communication concept for a fictional sustainable eyewear brand across multiple touchpoints.
View case studyFurther practice areas
Not every training topic is presented as a separate case study. Additional practical focus areas include Shopify, SEO, SEA, CMS and web development.
Planning and presentation of my own e-commerce shop project.
Keyword research, search intent, on-page and technical fundamentals.
Campaign structure, keywords, ads and performance fundamentals.
Content management plus practical work with HTML, CSS and JavaScript.
Professional experience since 2019
The case studies reflect topics I am currently exploring in my training programme.
My professional experience since 2019 is primarily in graphic design, media production, product communication, B2B marketing, packaging and final artwork.
